FAMILY B — CUSTOMERS · 8 MODULES

Bring customers back — and know who they are.

A CRM that’s part of the till, not bolted onto it. Marketing, loyalty, gift cards, WiFi capture, reviews, promotions and a waitlist — every guest-facing tool, feeding one customer profile.

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CUSTOMERS — FAMILY REELLIVE

● ASSET AWAITEDASSET: Customers — hero video/screenshot, 16:10 — REPLACE

01 · MARKETING & CRM

Every guest becomes a profile you can actually use.

✓Built-in CRM — visits, spend and preferences on one profile — filled automatically from the till, online orders and WiFi.

✓Email & SMS from the same system — digital receipts, one-time passcodes and marketing campaigns — no third-party sender to reconcile.

✓Campaigns from real behaviour — reach the regulars, the lapsed and the big tables from what they actually ordered.

✓One profile, group-wide — the same guest recognised at every site in the group.

● ASSET AWAITEDASSET: CRM profile + campaign composer — REPLACE

02 · LOYALTY

Points, stamps — and a card that lives in their phone.

✓Points — earn per £ spent, redeem at checkout — cashier-proof.

✓Digital stamp cards — the coffee-shop classic, without the soggy cardboard.

✓Apple Wallet & Google Wallet passes — the loyalty card sits in the phone wallet, always present.

✓Loyalty portal — guests sign in with a phone code — no app to download, nothing to install.

● ASSET AWAITEDASSET: loyalty portal + wallet pass — REPLACE

03 · GIFT CARDS

Money in advance, honoured everywhere.

✓Digital and physical — buy online or at the till; issued in seconds.

✓Check balance, redeem anywhere — in-store or online, part-payments included.

✓Gift card + card in one transaction — split a bill across a gift card and a bank card cleanly.

✓Secure by design — every issue and redemption on the audit trail.

● ASSET AWAITEDASSET: gift card purchase + redemption — REPLACE

04 · PROMOTIONS

Offers that can't be gamed.

✓Race-safe promo codes — single-use redemption that holds up on a busy Saturday — no double spends.

✓Automatic discounts — BOGO and bundle deals that apply themselves at the till.

✓Day- and time-scheduled deals — happy hour starts and stops itself, on every channel at once.

✓Offers on every surface — till, online, QR and kiosk share the same promotion rules.

● ASSET AWAITEDASSET: promo builder + code redemption — REPLACE

05 · REVIEWS & WIFI CAPTURE

Happy guests to Google. Unhappy ones to you first.

✓Review manager — collect reviews after the visit, route the happy ones to Google.

✓Catch problems privately — unhappy feedback reaches you before it’s public.

✓Captive-portal guest WiFi — a WiFi sign-in becomes a CRM profile — the quietest data capture there is.

● ASSET AWAITEDASSET: review routing + WiFi portal — REPLACE

06 · PROFILES & ALLERGENS

The menu remembers who it’s serving.

✓Saved allergen profiles — a guest’s allergens saved once, on their profile.

✓Auto-filtered menus on reseat — the menu re-filters itself the next time they sit down — any table, any site.

✓Works on every channel — the same gating at the till, on QR, online and at the kiosk.

● ASSET AWAITEDASSET: allergen profile auto-filtering a menu — REPLACE

07 · TABLES READY

○ ON REQUEST

Every walk-in, queued — and seated on time.

✓Walk-in waitlist with honest quotes — add a party in seconds; the wait time learns your real table turn times, by party size.

✓Host stand on the live floor — a dedicated host tablet sees which tables are free from the same live floor as the till, and seats with a tap.

✓Text them when it’s ready — automatic “you’re next” and “table ready” SMS; guests reply to confirm or cancel.

✓Guests join by QR — scan to join the queue and watch their place live on their phone — no app, no paper list.

● ASSET AWAITEDASSET: host stand — waitlist queue + guest status — REPLACE

TABLES READY ↔ CRM

The host stand knows your regulars

A walk-in’s phone number matches their CRM profile — greet them by name and see their history as they join the queue.

WORKS WITH ORDERING

Loyalty at every checkout

Points, stamps, gift cards and promos apply at the till, online, on QR and at the kiosk — one rulebook.

FEEDS THE OFFICE

Marketing you can measure

Campaign redemptions land in reports and the Daily P&L like any other tender — no vanity metrics.